Marketing companies have been making a number of moves to set themselves apart from other firms in the digital space. From Facebook promotions to viral videos, the most important job companies face when trying to increase marketability is explaining what sets them apart from other marketing companies in terms of strategy and services. Some produce slideshows, some give elaborate presentations, and some take their messages right to the people with a new marketing trend: infographics.
Information graphics are colorful charts and signs that convey complex ideas in simple visuals. Everything from subway maps to organizational charts are traditional information graphics. For marketers, infographics have taken on a new meaning. Many companies are now producing informative, colorful documents that use graphic visual aids to walk potential customers through marketing offerings or statistical concepts. From explaining the impact of social media to sell new online branding strategies to visually showing the process of a new app through cartoons or simple line graphs, these documents can be shared, liked and connected to viral marketing platforms and easily absorbed by potential customers.
Internet Marketing blog HubSpot.com recently compiled some of the most compelling infographics of the year. The list showed off some of the most marketable elements of infographics for businesses.
Social Media: Many of the infographics focused on explaining the impact of social media. From selling integration as an e-mail marketing element to showing users how to set up a Facebook business page, using visuals and strong, direct language to walk users through social media processes was an important part of infographics.
Mobile Computing: Using graphs to illustrate the total impact of mobile computing was very compelling. While everyone knows that smartphones are popular, these graphics show you that they truly are everywhere and marketers are neglecting a huge customer base if they have not connected with their mobile customers.
Org Charts: Some organizations are complicated. But by laying out an org chart that shows who goes where from top to bottom, marketing companies can help their clients explain their offerings in a simpler, more satisfying way to not only get the point across but get new business in the end.
